"Healthy skin is always in, because confidence never goes out of style. At SAE, we focus on results you can see and routines you can trust.”

~Sarah Saleem

The SAE Skincare Story: An Interview with Founder Sarah Saleem

Sarah Saleem standing behind a counter with various bottles, a purple balloon, and flowers in a mall setting.

Our Story

SAE Skincare was founded by Sarah Saleem in Oman, born from a personal frustration with ineffective skincare products. After transforming her skin with high-potency, clinically backed ingredients, Sarah shared her results, sparking organic growth through trust and word-of-mouth.

Focused on clean, potent formulations designed for the Middle Eastern climate, SAE Skincare avoids fillers and unnecessary additives. Every customer receives a personalized skincare schedule to ensure real results.

From its online origins to a flagship store at Mall of Oman, SAE is now trusted across the GCC, used in hotels, clinics, and salons. Our signature Vitamin C Serum, crafted for maximum potency, embodies our commitment to freshness and efficacy.

Today, SAE Skincare stands as a brand built on science, honesty, and real results — Made in Oman, formulated for the Gulf, and designed to transform skin.

 Be Part of the SAE Family!